Your friendly neighborhood Non-Pro chasing cutting pen dreams one donated entry fee at a time. Join me on this journey as we explore the latest performance horse insights to proven products and everything in between.
This idea came to me driving home from the barn (of course). I hadn’t seen one of these yet and I hope you enjoy this as much as I do.
Any guesses on what I am?
Hi, I’m Caroline and I have spent most of my horse “career” being a skeptic of equine supplements — I didn’t start using them until college when my gelding, Jack, dropped a ton of weight. Since then, I’ve gone back and forth supplementing different things for different needs, comparing different brands and completely going off recommendations from vets and industry professionals. But alas, after years of searching for the perfect supplement brand — I’ve found my holy grail: Horse Guard.
I work in a digital role and I don't often get to physically touch hard copies of work. Content is planned, Tweets are tweeted, and designs are created with computer brushes — and it all lives online.
I’ll say it here for the whole internet to read: I do in fact care what other people think of me. Sometimes maybe a little too much.
People often pause when I tell them my degree.
Uh, what was that?
Yep, I graduated with an agricultural communications degree, and no that didn’t give me the ability to talk to plants or cows (but let’s be honest that would be pretty freaking cool) but instead gave me the tools to reach both ag and non-ag audiences. With my degree, I believe I have a unique a perspective because I can speak to both sides — the consumers and the producers. Hailing from the city has given me the opportunity to be versed, and candidly, the credibility to be able to pitch and understand the average consumer’s mindset because I can see through both lenses.
Look, the internet isn’t going away anytime soon. It can be anxiety-inducing, thinking about all the additional work an online presence can require — but does it have to be? By doing a little planning and putting these 3 tips into play for taking your agricultural biz online, it’ll be done (and manageable!) in no time.
When I found out that I was moving from the Midwest to the Southwest I OF COURSE had to plan on getting my horse there as well. The plan was to pack my car up and drive to Phoenix after the big day, so with all the stress from the wedding and logistics involved with moving myself, I decided to leave the task of hauling Jack out to Arizona with the pros. Trust me when I say pros — I wouldn’t let just anyone haul my horse!
![My Ag [Comm] Story](https://images.squarespace-cdn.com/content/v1/5be3c52196e76fd595587d34/1579637033623-L0WBZPK0INZLEEZMRH7W/20200121-Screen+Shot+2020-01-21+at+12.39.46+PM-2.jpg)
